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Home staging can make a big difference in both the valuation and speed of sale of a property. A well-decorated property conveys its potential better, increases buyer interest and consequently increases the final sale price. Let’s look in detail at how decoration influences these factors.

The Impact of Decor on Property Valuation

The valuation of a property is closely linked to the quality of its decor. Understanding this relationship is fundamental for owners who want to advertise for the best possible price.

1.1. How does decor influence property valuation?

A property’s decor has a direct impact on its valuation, as it highlights its strengths and minimizes any weaknesses. Well-executed decor makes the property more appealing and desired by buyers, which translates into a higher final sale price. Here are some aspects where decor has a significant impact:

  • Distribution and sizing of environments;
  • Lighting and thermal comfort;
  • Harmonious decorative style;
  • Color palette;
  • Quality furniture;
  • Modern, well-kept finishes;
  • Customization of environments.

By investing in these items, the owner raises the property’s standard, conveying an image of care and quality that buyers reward.

1.2. Average percentage valuation with quality decor

Real estate research indicates that quality decor can increase a property’s value by an average of 7% to 10%. However, this percentage varies depending on the property’s initial condition and the amount invested in its renovation.

In very old or devalued properties, the impact of decor can be even greater, reaching a valuation increase of 20% or more. On the other hand, in semi-new, well-preserved properties, the increase tends to be between 5% and 8%. In any case, it is clear that decor adds significant value to the property.

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The Speed of Sale of Well-Decorated Properties

In addition to increasing property value, proper decor also accelerates the sales process. It is important to understand this relationship in order to apply the best strategies. With the real estate market increasingly competitive, sales velocity has become a crucial factor. And this is where a property’s decor plays a key role.

2.1. The link between decor and property sale time

In addition to increasing property value, proper decor also speeds up the sales process. On average, well-decorated properties sell three times faster than properties without decor or poorly decorated. This is because the decor helps the buyer to better visualize the property’s potential.

An empty property, or one with old furniture and inadequate layout, makes it difficult for the buyer to see beyond the limitations of an undecorated property and imagine it with better layout and decor. On the other hand, a property decorated intelligently directs the gaze to the strengths, arousing greater interest and desire to buy.

2.2. Statistics on sale speed of well-decorated properties

According to data from the American real estate sector, well-decorated properties on average:

  • Sell in 29 days, compared to 97 days for undecorated properties;
  • Receive 7% more offers on average than properties without decor;
  • 20% sell for the full asking price, in contrast to 8% of undecorated properties.

In Portugal, consolidated statistics are still lacking, but experienced real estate agents confirm that well-decorated properties attract more buyers in the first month of disclosure, shortening the time to sale.

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Return on Investment from Home Staging

Techniques like Home Staging optimize decor aiming for return on investment. It is relevant to evaluate this decorating aspect.

3.1. Understanding the Home Staging concept

Home Staging consists of the process of preparing and decorating a property for sale, in order to highlight its strengths and make it more attractive to buyers. The goal is to positively influence both the value and speed of sale.

3.2. The impact of Home Staging on return on investment

When well executed, Home Staging generates an excellent return on investment. Studies indicate that for every €1 invested in Home Staging, the average return is €5.86. That is, a 586% return on the amount invested in preparing the property for sale.

This happens because Home Staging directly influences the price and time of sale, largely offsetting the initial cost. Properties with proper Home Staging tend to sell faster and for prices between 5% to 10% higher.

3.3. Home Staging success case studies

There are countless Home Staging success stories worldwide. One example is the case of a residence in Miami, USA, which had been on sale for months at $2.7 million without interested buyers. With a $25,000 investment in Home Staging, the property sold in just 15 days for $2.9 million.

Another example is an apartment in New York, USA, valued at $1.35 million. The owner invested $8,000 in Home Staging and sold the property for $1.55 million in just 6 weeks. These are cases that prove the high return from Home Staging.

Buyer Perception When Viewing Properties

A buyer’s perception is strongly influenced by what he observes during property visits. Decor plays a key role in the perception of the asset’s potential and value.

4.1. Buyers’ ability to visualize a property’s potential

Only a small percentage of buyers, about 10%, can easily visualize the potential of an unoccupied property. The rest have difficulty seeing beyond the limitations of an undecorated property and imagining it with better layout and decor.

4.2. How decor influences buyer perception

An intelligently decorated property eliminates the buyer’s need to imagine possibilities. Instead of trying to envision them, the buyer focuses on the experience offered by the well-decorated property, more easily recognizing its potential.

This generates a greater emotional connection with the property, important to motivate the purchase. The buyer can envision living in that decorated space and feels more inclined to take action.

4.3. Tips for sellers: maximizing a property’s visual potential

To help buyers envision the potential of your property, some important points:

  • Invest in proper, uniform lighting;
  • Paint walls and ceilings in light, neutral colors;
  • Make any needed repairs;
  • Have clean, comfortable furniture;
  • Decorate walls with paintings and shelves;
  • Highlight strengths and privileged views.

The cleaner, lighter and better decorated the environment, the easier it will be for buyers to recognize the property’s possibilities.

Effective Home Staging Strategies

There are several proven principles and practices to maximize Home Staging results. Mastering this knowledge is essential.

5.1. Basic Home Staging principles

There are important principles for successful Home Staging:

  • Highlight the property’s strengths;
  • Neutralize weaknesses;
  • Decorate in a clean, contemporary way;
  • Maximize space and luminosity;
  • Create multifunctional environments;
  • Choose light colors and neutral furniture;
  • Invest in lighting and repairs where needed.

5.2. How to implement Home Staging effectively and profitably

To implement Home Staging effectively, start with the most important spaces like the living room and bedrooms. Invest in elements with great visual impact like paint, lighting and main furniture. Complement with more affordable temporary decor such as pillows, curtains and shelves. You should ideally spend between 1% to 3% of the property’s value.

5.3. Common Home Staging mistakes to avoid

Common mistakes to avoid:

  • Exaggerating the amount of furniture and decor;
  • Using old or damaged furniture;
  • Leaving cupboards and shelves cluttered;
  • Choosing strong colors or excessive patterns;
  • Not fixing obvious problems (leaks, cracks);
  • Not properly taking care of lighting.

The Role of Home Staging Professionals

In many situations, relying on a specialized professional is key to ensuring successful Home Staging. Here, we refer to interior design professionals, who have the ability to transform spaces to make them more attractive to potential buyers.

6.1. When to hire a Home Staging professional

Hiring a professional should be considered when the owner does not have the time, willingness or skill to execute quality Home Staging on their own. The benefits of a job well done by a specialist compensate for the investment. This becomes even more relevant when we talk about interior design, since an experienced, trained eye can make all the difference.

6.2. What to expect from professional Home Staging services

From a Home Staging professional, you expect knowledge of the best valuation strategies, creativity to maximize strengths and solve property issues, and access to solutions, suppliers and skilled labor to intervene in the property and leave it in ideal sale conditions. Experience in interior design is particularly valuable, as it allows aesthetic and functional solutions to be found that increase the property’s perceived value.

6.3. How to choose the right Home Staging professional for your property

When looking for professionals, seek those with extensive experience, portfolio of successful cases, accountability, ethics and commitment to results. Compare proposals and talk to previous clients. Visit properties decorated by the professional. Hiring a good Home Stager, especially one with interior design experience, greatly increases the chances of an excellent return on investment.

Decoration, when strategically approached to highlight strengths and maximize the property’s visual appeal, has a significant impact on the value and speed of property sales, generating excellent returns on investment for owners.

Desde pequena, sempre fui apaixonada por arte e design. Após formar-me em Artes Decorativas Portuguesas em 1999, diversifiquei a minha carreira, explorando o design de interiores e adquirindo experiência no comércio e no setor imobiliário. Em 2017, fundei o ALMA Interiores, concretizando a minha visão de unir todas essas habilidades.